January 20, 2020
Selling overseas real estate to an international pool of clients is a completely different game all together. You know better than anyone that this means to get your property in front of your ideal client in their home country.
How can you possibly do that?
It can be a mine-field when trying to create an effective strategy when you are marketing your property online. What website will the possible buyer look at? Is there a real estate portal where you can offer your overseas property to the whole world? Of course, almost every website can be visited from all over the world but would it be popular enough in the country of your ideal client?
1 Get the right real estate portal that is specialized to promote real estate to international clients
In fact, the services of many huge website portals are only available to the country they are located in. Realtors with international listings usually are not allowed to list them. Even if one allows it, their focus is not on helping real estate agents to promote to an international audience.
Check out this property portals that not only performs extremely well but also will put your ad on a world map, making it easy for international buyers to find it.
Register with them and benefit from a range of services that will help you buy, find, sell or rent international real estate.
If you are looking for overseas property yourself but you are on a limited budget, check out this website https://www.propertyunder100k.com/ and find lots of bargains below 100k.
2 Use a sales platform that is internationally known
There exist platforms that facilitates the sale of goods between third-party buyers and sellers. This is a very good way to get good leads. One example would be eBay. Maybe it is not available in your country or the real estate section is restricted but once you have an account in eBay you easily can use it on eBay sites of other countries.
3 Use Social Media to promote your overseas real estate
Probably you heard this many times – no matter what you want to promote – use social media. Used in the right way you are not beating the air but actually getting some real results. Actually, it might be even easier to find the right audience for your property. In Facebook for example, you can enter your real estate in the market place and promote it in related groups. And the best of all, it’s free. Just takes a bit of your time.
4 Make the best impression
I can’t stress this enough. Yes, the first impression – which will probably be when someone looks at your ad – is the most important. Looking at this someone might decide to make contact and come for a viewing. How can you do this?
Present your property in the best light, tidy up, declutter, do what it takes to give a great feel to the place and very important – do professional photos.
That’s making a good impression from a visual point of view. Also, put some work in an appealing text to describe your real estate. Mention the best features of it and it’s potential. Especially in regards to an overseas real estate it makes sense to tell a bit about the lifestyle too.
5 Be flexible with the payment if you can
Sometimes it can be already hard enough to get a mortgage for a home. If you like to get something abroad it gets even more difficult. Therefore, you will have more possible buyers if you can be flexible with your terms of payment.